PARTNERSHIPS AND ALLIANCES
Partner and channel
Find the resellers, agencies and integrators with a real practice in your category.
A partner who signs but never sells consumes onboarding, enablement and a quarter of someone's attention.
A SWEEP ON THIS BRIEF
- Named client work, certified
- Practice lead identified
- Badge, no delivery
- Certified engineer left
- Partners about, does not build
- Dormant since 2024
- Competing practice
2 survived. The other 5 arrive too, each with the reason it failed.
The boundary.
Two answers define this brief. The second one is where the work is, and it is the question most teams never get asked.
WHAT COUNTS
Firms with visible delivery in your category — named client work, certified staff, a service page that describes doing the thing rather than partnering about it.
WHAT IS RULED OUT
A badge on the footer with no delivery evidence behind it. Certification held by one person who has since left.
What a surviving row carries.
Every field below is either sourced or blank. Nothing on this list is inferred to fill a gap.
01
The delivery evidence, dated, with the page it came from
02
Certified headcount where it is published
03
The person who owns the practice
And one that did not make it.
Found, researched, thrown out — and sent to you anyway, with the reason. This is the half a data vendor never shows.
A partner badge on the homepage
No named client work in the category and the one certified engineer left in March.
The same engine, other briefs.
Nothing above is specific to this job. Change what counts and what is ruled out, and the sweep does something else.
Outbound leads
Find the companies worth a rep's afternoon, and prove why before anyone dials.
The briefCRM re-verification
Re-check the list you already own, before the next campaign goes to a dead address.
The briefInvestor sourcing
Build the list of funds that actually write cheques at your stage, sector and geography.
The briefAcquisition targets
Turn a thesis into a target list, including the companies that will never appear in a broker's book.
The briefTalent mapping
Map everyone holding a role across a defined set of companies, before you open a search.
The briefSupplier due diligence
Verify a supplier list is real, active and still holds what it claimed at onboarding.
The briefKYB and onboarding
Establish that a business is real, active, and owned by who it says, before you onboard it.
The brief