REVOPS AND MARKETING OPS
CRM re-verification
Re-check the list you already own, before the next campaign goes to a dead address.
Bounces do not just waste a send — they damage the sending domain that every future campaign depends on.
A SWEEP ON THIS BRIEF
- Moved, new address found
- Still valid, re-confirmed
- Company acquired
- Domain now redirects
- Role no longer exists
- Left 8 months ago
- No change to verify
2 survived. The other 5 arrive too, each with the reason it failed.
The boundary.
Two answers define this brief. The second one is where the work is, and it is the question most teams never get asked.
WHAT COUNTS
Records where something has changed since you captured them: the person moved, the company was acquired, the role no longer exists, the domain now redirects somewhere else.
WHAT IS RULED OUT
Records with no verifiable change — those come back untouched rather than re-confirmed on a guess.
What a surviving row carries.
Every field below is either sourced or blank. Nothing on this list is inferred to fill a gap.
01
What changed, when it changed, and where that was published
02
The replacement person where one can be established
03
An explicit blank where nothing could be verified
And one that did not make it.
Found, researched, thrown out — and sent to you anyway, with the reason. This is the half a data vendor never shows.
A contact whose title still matched
Company was acquired 11 months ago and the domain now redirects. The row was stale, not wrong.
The same engine, other briefs.
Nothing above is specific to this job. Change what counts and what is ruled out, and the sweep does something else.
Outbound leads
Find the companies worth a rep's afternoon, and prove why before anyone dials.
The briefInvestor sourcing
Build the list of funds that actually write cheques at your stage, sector and geography.
The briefAcquisition targets
Turn a thesis into a target list, including the companies that will never appear in a broker's book.
The briefPartner and channel
Find the resellers, agencies and integrators with a real practice in your category.
The briefTalent mapping
Map everyone holding a role across a defined set of companies, before you open a search.
The briefSupplier due diligence
Verify a supplier list is real, active and still holds what it claimed at onboarding.
The briefKYB and onboarding
Establish that a business is real, active, and owned by who it says, before you onboard it.
The brief