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REVOPS AND MARKETING OPS

CRM re-verification

Re-check the list you already own, before the next campaign goes to a dead address.

Bounces do not just waste a send — they damage the sending domain that every future campaign depends on.

A SWEEP ON THIS BRIEF

7 FOUND2 KEPT5 REJECTED
  • Moved, new address found
  • Still valid, re-confirmed
  • Company acquired
  • Domain now redirects
  • Role no longer exists
  • Left 8 months ago
  • No change to verify

2 survived. The other 5 arrive too, each with the reason it failed.

The boundary.

Two answers define this brief. The second one is where the work is, and it is the question most teams never get asked.

WHAT COUNTS

Records where something has changed since you captured them: the person moved, the company was acquired, the role no longer exists, the domain now redirects somewhere else.

WHAT IS RULED OUT

Records with no verifiable change — those come back untouched rather than re-confirmed on a guess.

What a surviving row carries.

Every field below is either sourced or blank. Nothing on this list is inferred to fill a gap.

01

What changed, when it changed, and where that was published

02

The replacement person where one can be established

03

An explicit blank where nothing could be verified

And one that did not make it.

Found, researched, thrown out — and sent to you anyway, with the reason. This is the half a data vendor never shows.

A contact whose title still matched

Company was acquired 11 months ago and the domain now redirects. The row was stale, not wrong.