REVENUE, REVOPS, FOUNDERS SELLING
Outbound leads
Find the companies worth a rep's afternoon, and prove why before anyone dials.
A rep who has been burned twice stops trusting the list, and then works it at random.
A SWEEP ON THIS BRIEF
- Series B, hiring 2 SDRs
- Competitor tool in job spec
- 9-person agency
- Already a customer
- Mid-contract elsewhere
- No buyer for this
- Wrong geography
2 survived. The other 5 arrive too, each with the reason it failed.
The boundary.
Two answers define this brief. The second one is where the work is, and it is the question most teams never get asked.
WHAT COUNTS
Companies inside your size band and geography showing a change you can act on — a hire, a funding round, a tool they just bought, a role that just opened.
WHAT IS RULED OUT
Already a customer. Mid-contract with a competitor. Under the headcount where anyone owns this problem. Any account your team has already worked and lost this year.
What a surviving row carries.
Every field below is either sourced or blank. Nothing on this list is inferred to fill a gap.
01
The dated event, with the page it was read from
02
Two to four named people on the buying committee
03
Fit, intent and confidence kept as three separate numbers
And one that did not make it.
Found, researched, thrown out — and sent to you anyway, with the reason. This is the half a data vendor never shows.
A 9-person agency that matched on every keyword
Under the headcount where anyone owns this problem. Keyword match, no buyer.
The same engine, other briefs.
Nothing above is specific to this job. Change what counts and what is ruled out, and the sweep does something else.
CRM re-verification
Re-check the list you already own, before the next campaign goes to a dead address.
The briefInvestor sourcing
Build the list of funds that actually write cheques at your stage, sector and geography.
The briefAcquisition targets
Turn a thesis into a target list, including the companies that will never appear in a broker's book.
The briefPartner and channel
Find the resellers, agencies and integrators with a real practice in your category.
The briefTalent mapping
Map everyone holding a role across a defined set of companies, before you open a search.
The briefSupplier due diligence
Verify a supplier list is real, active and still holds what it claimed at onboarding.
The briefKYB and onboarding
Establish that a business is real, active, and owned by who it says, before you onboard it.
The brief